Karl Lagerfeld presents you the Chanel 2011 Cruise Show with the debut of his short film "Remember Now", which was shot in Saint-Tropez France. The film features actors Elisa Sednaoui, Pascal Greggory and Jean-Roch, as well as models Freja Beha, Jake Davies, Magdalena Frackowiak, Baptiste Giabiconi, Sébastien Jondeau, Anja Rubik, Karolina Kurkova, Abbey Lee, Leigh Lezark and Heidi Mount.
Lagerfeld wrote, directed, and makes a cameo in the film mentioned “When I do a film, I see the movie before I’ve made it. I don’t make scripts because it’s written in my head. I like short one-liners.” So, here it is..
I came to realise that many big brands are engaging in short films, like the ones I posted a couple of months back by Absolut Vodka, Oliver Peoples and a film from Alex Roman. Reason being it's definitely much cheaper..cost a fraction of a typical tv commercial and it's free for distribution. Another trending media?